Raheem Uqdah is a creator and activist whose work involves creating synergies between storytelling, policy, and community engagement. Prior to the acquisition of Grassroots by Curaleaf, Raheem established Grassroots’ first deep partnerships with nonprofits, helping to define the company’s voice and CSR platform. Before entering the cannabis industry, Raheem worked in nonprofits to build communication strategies and evolve brands; these projects solidified his passion for community organizing and taught him the value of selling social good as both a brand and experience. When he’s not working, Raheem enjoys music, cycling, hiking, and camping. Raheem holds a B.A. in Art & Design, with a minor in Photography, from Columbia College Chicago.